Vision & Strategy
Our strategy
In order to shape Leifheit’s sustainably successful future, we are focusing on the implementation of our new corporate strategy.
The strategic realignment is aimed at profitable growth and cost efficiency.
It is based on the motto
LEADING WITH FOCUS.
CREATING SUSTAINABLE VALUE.
Our philosophy “Our ideas that make your life easier” is based on the roots of our company.
We want to become the European branded leader and specialist in mechanical cleaning and drying – with highest consumer satisfaction, an entrepreneurial culture and a sustainability mindset.
That is our vision.
How do we achieve this?
To successfully implement our strategy, we have identified growth and efficiency drivers.
Our growth drivers:
- Modern brand positioning for the Leifheit brand based on deep consumer insights.
- Concentration on our focus categories of mechanical cleaning and drying, where we see high growth potential.
- Focused portfolio approach to strengthen our international sales markets and export business.
- Strengthening our ability to innovate with a deep understanding of consumers and a coordinated innovation process.
- Accelerated expansion of e-commerce.
Our efficiency drivers:
- Focusing the company on drying and mechanical cleaning and clear strategies for Kitchen, Soehnle, Birambeau and Herby for sustainable success.
- Transformation and digitalization of processes along the entire value chain.
- Value optimization through cost, process and product range optimization for improved profitability.
- Lean, efficient organizational structures with a defined form of international collaboration, talent identification and a synchronized supply chain.
- Leveraging potential through integrated communication at the point of sale – online and stationary.
It is not only important what we do, but also how we do it. Our strategy is therefore based on trust, courage, integrity and ambition.
These core values describe the values and behaviors to which we act.